What to Do When Youre Just Not That Into an Idea Anymore

What to Do When Youre Just Not That Into an Idea AnymoreWhat to Do When Youre Just Not That Into an Idea AnymoreWhether its a business idea, PR initiative, or social media campaign, getting an awesome idea fully fleshed out and organized into an executable plan is always tedious, no matter how much you love it.But what happens when, after all those hours logged, Word drafts saved, and hair pulled out, you dont actually love the idea anymore? In our execution-obsessed culture, it can be really hard to pump the brakes- especially if money has been spent, executives have been briefed, and time is ticking. But paying attention to that creeping feeling may be your smartest business decision yet. Why? Because if something feels wrong about it, it probably is. The good nachrichten? That feeling doesnt necessarily mean you need to trash the whole idea. If youre feeling a little wobbly about a plan in action, here are four ways to get to the root of whats gone wrong- and how to get back on tr ack. 1. Dig Out the NuggetForget the millions of Word docs youve created- when you first thought of the idea, what excited you about it fruchtwein? What were you hoping to accomplish? How would your company have benefitted? Sometimes, we get so obsessed with the brainstorming and planning phase that we lose the essence of why we thought it was such an awesome idea to begin with.Once youre clear on the why- and, just as importantly, on what you want to end result to be- go back to your plans. What can you salvage? What needs to go? Be ruthless.2. Bring in External CounselTheres something really amazing that happens when people come together to execute on an idea. In the beginning at least. And then? It can be mayhem. When you work really closely with the same people on an idea you all really care about, you tend to adopt a group narrative about the project- its a phenomenon called groupthink. You tell and re-tell one another the same stories about why youre doing things the way youre doing them, why doing it differently wouldnt work, and why its the most awesome project ever (even when it doesnt feel that way).If any of this sounds familiar, its time to bring in someone who can offer an honest, external perspective. Just be sure you all agree on that person, so that everyone in the group will value- and listen to- his or her opinion.3. Go Do Something ElseSeriously. Go to the movies. Plan a weekend trip. Binge watch the new season of Orange is the New Black.I dont know about you, but when I feel like something isnt quite right, my first reaction is to want to solve the problem. Which means overthinking. In this case, resist that urge, and do the opposite. Run away from the idea for a few days, then come back to it with fresh eyes. Does it still feel wrong? If so, can you more clearly identify where that feeling is coming from?4. Dont Be Afraid to Scrap ItWorst case scenario, you may need to trash the whole thing. I know, it makes you nauseous just thinking abou t it. But maybe it also makes you a little relieved- because now, you dont have to work so hard on something you dont really care about or believe in anymore. Which leaves room for you to start working on that other idea that started bubbling up a few weeks ago.Remember Throwing in the towel doesnt mean defeat. It means youre creating space for something better.Telling your psyche that you dont feel a certain way isnt actually going to make you feel any differently. So, the next time that something-isnt-quite-right feeling bubbles up, dont get militrischer abschirmdienst or feel guilty. Instead, try to figure out what its trying to tell you. If you listen, whatever it is youre trying to create will only be better for it.Photo of light bulbs courtesy of Shutterstock.